美容的真相

1⃣️多看成分表 替代看价格

2⃣️ sunlight is the main cause of wrinkles —responsbile for 75% of aging

3⃣️ four level UVA

4⃣️ 维生素A酸 维生素A 0.1%—1%

5⃣️ 眼影口红可以选择贵的 其他可以选择平价的

6⃣️ 活性成分：不需要实际条款去标榜什么可以达到活性成分

7⃣️ 皮肤检测没有具体条款规定

8⃣️ 露华浓创始人说过：我们兜售不是口红 而是梦想

9⃣️ different looks of the product have the different effects to consumer consumption

🔟 sense of quality credibility confidence

1⃣️1⃣️ higher self-Esteem would buy cheaper product

Compensate the self confidence through buying a more expensive product to elevate the self confidence

Luxury-looking products

1⃣️2⃣️self-discrepancy theory:gap between actual self and ideal self

Selling insecurity

1⃣️3⃣️ halo effects , sense of humor , shared values , marketing tricks